January 1st, 2012

Skokie Village officials and First Bank & Trust CEO Robert Yohanan celebrate the grand opening of the 4007 Dempster branch.
First Bank & Trust officers and staff hosted a ribbon-cutting and grand opening reception for over 200 business leaders and bank customers on Dec. 6th at the bank’s newest branch office at 4007 Dempster Street in Skokie. The 3,600 square foot branch was designed to meet the requirements of a LEED® gold-certification as established by the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institute (GBCI). Amidst an economic environment that has seen an increase in banks closed by regulators, and a decrease in new bank openings in the Chicago area, First Bank & Trust has opened eight branch locations in 16 years.
Designed by Behles+Behles architects of Evanston, the building which includes geothermal heating, a live roof and 100% LED lighting, is believed to be the first bank in the region designed and built to achieve LEED® gold-certification.
Read press coverage highlights on the new branch:
Evanston Review
Opening Day: Money isn’t all that’s green
Skokie bank office on the cutting edge of green
New bank in Skokie keeps environment a priority
TribLocal
The green branch of First Bank & Trust to open soon
First Bank & Trust celebrates grand opening of eco-friendly branch
Grand Opening photo gallery
Skokie welcomes green bank
Evanston RoundTable
In Green Building, What’s Old is What’s New
First Bank & Trust Goes Green in Skokie
Evanston Now
First Bank opens green office in Skokie
First Bank & Trust building branch in Skokie
Jewish Business News
Skokie bank breaks ground on green branch
India Post
First green facility by First Bank & Trust
India Tribune
First Bank & Trust celebrates grand opening of eco-friendly Skokie branch
Daily Northwestern
Green bank nears completion
Evanston architect breaks ground on Skokie bank; aims for LEED gold-certification
Tags: Behles+Behles, Daily Northwestern, Evanston Now, Evanston Review, Evanston RoundTable, First Bank & Trust, India Post, India Tribune, Skokie, TribLocal
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January 1st, 2012

Piccolo Theatre and MIC present Evanston150's Final 10 Ideas. Photo by Karen Kring
Kick Start Marketing Chicago provided marketing planning, project management and media relations services for Evanston150, a community-wide grassroots initiative to identify and create 10 visionary projects to celebrate Evanston’s 150th anniversary in 2013. The final 10 ideas, from a total 2,201 submitted by community members, were unveiled November 10, 2011 at the Black Tie & Blue Jean Party held at the Levy Center. Over 300 residents joined Northwestern University theater professor Rives Collins, the Natural Trumpet Ensemble of the Music Institute of Chicago, Piccolo Theatre actors and community leader presenters to celebrate the unveiling and get to work on implementing the ideas.
Read media coverage of the Nov. 10 celebration:
The Evanston Review / Chicago Sun-Times
Evanston150 makes no small plans
Citizens Get to Work on 10 Ambitious Ideas
TribLocal / Chicago Tribune
Time for Work: Evanston150 unveils final 10 ideas
Evanston Now
Party lets big idea fans get to work
Evanston150 unveils top 10 ideas
The Daily Northwestern
Evanston150 unveils top 10 ideas for city’s future
Evanston150 reveals selection jury members
Tags: Daily Northwestern, Evanston Now, Evanston Review, Evanston150, Levy Center, Music Institute of Chicago, Northwestern University, Piccolo Theatre, Rives Collins, TribLocal
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November 3rd, 2011
I was reviewing some ad copy with a client this week. It was a wall of text. The ad included a comprehensive list of services offered including details in the fine print. What are the most popular services? Those that bring new customers in and keep them coming back? An analogy sprang to mind: Why advertise the full menu, when folks really come for the hamburgers and fries? An effective ad tells your target customer, they can get what they want most here. Once they are inside, they can contemplate the rest of the menu.
Tags: advertising
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August 1st, 2011

Timothy Douglas photo by Kimberly Aileen Scott
Timothy Douglas officially took the reigns July 1, 2011 as Remy Bumppo Theatre Company’s new artistic director. Mr. Douglas, age 49, has built a career as a stage director, actor and educator, proving his versatility as both an acclaimed interpreter of the classics and contemporary drama. Mr. Douglas counts among his credits the world premiere of August Wilson’s Radio Golf for Yale Rep, his critically acclaimed Caribbean-inspired Much Ado About Nothing for the Folger Shakespeare Theatre, and the premiere of a new translation/adaptation of Ibsen’s Rosmersholm off-Broadway. He worked in the Chicago area from 1989 – 1991, before going on to serve as a resident director at the Mark Taper Forum in Los Angeles from 1994 – 1997, and associate artistic director at Actor’s Theatre of Louisville from 2001 – 2004. He has been a company member with Shakespeare & Company in Lenox, Mass. since 1986. With this appointment Douglas becomes first African American Artistic Director in Chicago to helm an Equity theater dedicated to modern classics.
His first creative project with the company was a July 3rd concert reading of the Declaration of Independence in collaboration with the Grant Park Music Festival. See event photos on the Remy Bumppo website. Over 100 Chicago theater and cultural leaders participated in the reading including Peter Sagal, host of NPR’s “Wait, Wait…Don’t Tell me,” Golden Globe-winning Actress Regina Taylor, Goodman Theatre Associate Artistic Director Henry Godinez, Court Theatre Associate Artistic Director Ron OJ Parsons, Lookingglass Theatre Artistic Director Andrew White, Chicago Public Radio’s “848” Dueling Critic Kelly Kleiman, Victory Gardens Theater Executive Director Jan Kallish, and Christopher Piatt host of “The Paper Machete Show.”
Read Timothy’s appointment announcement in the Chicago Tribune, Chicago Sun-Times and in PerformInk. Hear a podcast interview with Timothy Theater in Chicago.
Tags: Andrew White, Chicago Public Radio, Chicago Sun-Times, Chicago Tribune, Christopher Piatt, Court Theatre, Goodman Theatre, Grant Park Music Festival, Henry Godinez, Jan Kallish, Kelly Kleiman, Lookingglass Theatre, PerformInk, Peter Sagal, Regina Taylor, Remy Bumppo Theatre Company, Ron OJ Parsons, The Paper Machete Show, Theater in Chicago, Timothy Douglas, Victory Gardens Theater, Wait Wait...Don't Tell Me!
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July 18th, 2011

First Bank & Trust Director Jay Lytle addresses groundbreaking crowd
First Bank & Trust broke ground May 9, 2011 for the construction of a 3,600 square-foot LEED® certified branch office at 4007 Dempster in Skokie. LEED is an acronym for Leadership for Energy and Environmental Design. Designed by Evanston architectural firm Behles+Behles, the cutting-edge facility will be among the first financial institutions in the Midwest designed to achieve the rigorous requirements of a LEED® gold-certification as established by the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institute (GBCI).
For media coverage on the event see the links below:
TribLocal
Sun-Times
Jewish Business News Chicago
Evanston Roundtable
Evanston Now
Daily Northwestern
Tags: Behles + Behles, Daily Northwestern, Evanston Now, Evanston RoundTable, First Bank & Trust, Jewish Business News Chicago, Sun-Times, TribLocal
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April 6th, 2011

The Chicago Reporter is an award-winning investigative news magazine that covers issues of race, poverty and immigration in Illinois. The not-for-profit news source is part of the larger 501(c)3 entity The Community Renewal Society. The staff’s expertise hunting down and analyzing data which can then be used by lawmakers, educators, non-profit leaders and the media, has brought to light systemic problems and led to major reforms in city, state and national legislation.
Here is the video brochure Kick Start Marketing Chicago and Stagechannel created for The Chicago Reporter – which was a component in a larger subscription marketing plan, to inform the public of its mission and impact.
Tags: Community Renewal Society, Stagechannel, The Chicago Reporter
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February 26th, 2011

Evanston150 is a community-wide initiative that engages all of us in imagining our future, resulting in 10 visionary ideas to celebrate Evanston's 150th anniversary in 2013.
Approximately 700 Evanston community members and leaders attended the March 26 Evanston150 Community Kick Off Rally at the Levy Center, and another 130 community leaders and members of the media attended the Kick Off breakfast briefing on March 22 at the Hilton Garden Inn. Kick Start Marketing Chicago provided project direction for marketing and media relations for this unique grassroots community-wide initiative. You can visit the evanston150.org for more info, or read highlighted media coverage below.
Read the Chicago Tribune March 25 Evanston150 Kick Off story.
Read the March 26 Chicago Sun-Times / Evanston Review Kick Off feature.
Read the Daily Northwestern Evanston150 Preview feature.
Read the March 29 Evanston Now Community Rally feature.
Read the Evanston RoundTable March 28 Community Rally feature.
Read the Evanston Patch March 27 Community Rally feature.
Read the March 22 Evanston Now Kick Off Breakfast feature.
Tags: Chicago Sun-Times, Chicago Tribune, Community, Daily Northwestern, Evanston Now, Evanston Patch, Evanston Review, Evanston RoundTable, Evanston150, Kick Start Marketing Chicago, Trib Local
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November 15th, 2010

Brown Baby Reads Executive Director Dawn Eddy with her own young readers
The data is startling: according the the results of National Assessment of Educational Progress (NAEP), often referred to as the Nation’s Report Card, over one-half (54%) of black 4th graders scored below the basic achievement level in reading on the NAEP in 2007.
2010 Illinois Stanford Achievement Test (ISAT-10) scores showed reading scores improving over previous years with 77% of black students meeting or exceeding standards, but still markedly lower to the 97% of white students meeting or exceeding standards.
But why are the test results of black and white students in the same school system, so different?
Dawn Eddy, executive director of Brown Baby Reads, a new non-profit organization with a mission to celebrate and encourage literacy in African American children has some theories. And she offers the powerful and joyful solution of exposing our children early (even before entering Kindergarten) to high quality, high interest books featuring African American characters.
Read Dawn’s interview with the Encyclopedia Brittanica blog here: Promoting African American Literacy. For over 900 book recommendations for your family, and the young people in your life, and to learn how you can support this positive and vital non-profit, visit the Brown Baby Reads website.
Tags: Black and White Achievement Gap, Brown Baby Reads, Encyclopedia Britannica, Illinois Stanford Achievement Test (ISAT10), Literacy
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October 5th, 2010

Remy Bumppo Theatre Company's Night and Day illustration by Robert Petrick
For the past several weeks, Kick Start Marketing has had the pleasure of coordinating a free public event for Remy Bumppo Theatre Company. Inspired by the company’s current, critically-acclaimed production of Tom Stoppard’s satire of British news media Night and Day, Kick Start secured sponsors and panelists for a journalist panel entitled “Is the Truth Front Page News?”
Lending their expertise to the discussion are journalists Ramsin Canon, political editor and co-founder of Gaper’s Block, Alden K. Loury, publisher of The Chicago Reporter, Mary Mitchell, columnist for The Chicago Sun-Times and Timothy J. McNulty co-director of Medill School of Journalism‘s National Security Initiative. The panel discussion will be moderated by Richard Steele, host of WBEZ‘s “Eight Forty-Eight.”
Launching the panel discussion will be short excerpts from Night and Day about the risks and responsibilities of foreign correspondents. The evening’s topics might include: sound bites v.s. investigative reporting, bloggers v.s. media giants, and what consumers should consider when choosing a news source. Expect some frank, possibly heated, potentially funny, and ultimately enthralling conversation about the real world journalists inhabit. For anyone who works or aspires to work in the media, collaborates with the media — or is a regular news consumer — this is a don’t miss event.
“Is the Truth Front Page News?” takes place Monday, Oct. 11 at 7:00 p.m. (doors open for general seating at 6:30 pm) at the Greenhouse Theater Center, 2257 N. Lincoln Ave. Seating is limited to 200 – and reservations are recommended. Reserve your spot on Remy Bumppo’s online events calendar, or call 773.244.8119.
If you can’t secure a spot or just can’t make the date – don’t fret, you can find it on WBEZ’s Chicago Amplified archives soon.
Tags: Alden K. Loury, Gaper's Block, Mary Mitchell, Medill School of Journalism, Night and Day, Ramsin Canon, Remy Bumppo Theatre Company, Richard Steele, The Chicago Reporter, The Chicago Sun-Times, Timothy J. McNulty, Tom Stoppard, WBEZ
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September 14th, 2010

Playwright Annie Baker photo credit: The Boston Globe.com
Posted yesterday in the Boston Globe was an article on 3 Boston theaters collaborating to present 3 plays by a same playwright. Here’s a short excerpt with link to the article:
Even though Boston theaters are theoretically in competition with one another, there are times when a bit of teamwork makes strategic and artistic sense. This is apparently one of those times. Next month, the Huntington Theatre Company, SpeakEasy Stage Company, and Company One will collaborate on the Shirley, VT Plays Festival, showcasing three plays by the highly regarded young playwright Annie Baker…
…“People are recognizing that audiences can have multiple allegiances,’’ said Peter DuBois, the Huntington’s artistic director. “The old idea that this is my theater, this is the one theater that I go to, is breaking down. People are seeing different work in different places.’’
“When the economy gets tough, we lose some theater companies, but the other thing that happens is that companies bond together,’’ added Company One’s LaCount. “You find ways of sharing resources and artists. There’s strength in community when you need it most.’’ Click for full article.
I heartily agree – just as last season’s FugardChicago2010 collaborators realized – there’s no point in denying that even our most loyal patrons frequent other theaters. So you might as well leverage this fact.
It’s not clear whether these three Boston companies established the current crossover of their audiences before launching the Annie Baker initiative. But here in Chicago we determined there was a pre-existing crossover of 2,200 households who’d attended 2 or more of the collaborating theaters in the previous 2 seasons. That was equivalent to 9% of the the combined total number of unique patron households.
It can’t hurt to share resources and cross-promote, and has the potential to increase cross-over and audience size for the partner theaters. What’s not to like about that?
Tags: Annie Baker, Boston Globe, Collaboration, FugardChicago2010
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