Annual Gala Support Grows with 2-Prong Communications Approach

Project Description

Kick Start Marketing Chicago provided public relations and social media planning to increase attendance at the client’s annual benefit. The previous year’s event had sold out and reached the current venue’s capacity – so a new and larger venue was chosen for 2014. Kick Start Marketing Chicago’s PR campaign began four months prior to the event so preview coverage and listings could be secured in monthly publications. A month-long social media plan was created to target prospective attendees using a combination of targeted Facebook ads, and Facebook and Twitter social media messaging. Video content was created using film footage from the previous year’s event, combined with an in-studio video shoot with the current year’s co-chairs.

Results: Major media coverage included photo essays and features in Modern Luxury NS, Make It Better, Pioneer Press, and local news outlets in Wilmette and Evanston. The event yielded its largest attendance as well as its largest sponsorship support to date. Over the course of the month-long social media campaign, overall Facebook impressions increased 300%, online engagement doubled, and video views and website traffic to the purchase tickets page increased substantially.

Project Details