First Bank & Trust's focus on providing an exceptional level of service to consumers, owner managed businesses and Evanston’s many Not-For-Profit organizations has served its community well, and in turn, the bank has prospered in spite of the recent economic downturn. As a result, First Bank & Trust decided to open a new Skokie branch location in 2011 at 4007 Dempster (at Crawford). To further demonstrate its commitment to the community, the bank has contracted with a local architectural firm to design a LEEDS-certified, environmentally-friendly facility for the new location. Kick Start Marketing Chicago directed and managed the Public Relations Campaign from the Spring of 2011 groundbreaking, to the grand opening in November 2011, and subsequent LEED Gold-Certification celebration in June of 2012. The campaign included creation of photography and video content for the website and media use, and planning and staffing of media events.
Result: The managing director / head of marketing reported the company received more press coverage during this campaign than they had in their previous 16 years of business.